"I Help You Fix the Real Reason Your Funnel Isn’t Converting"

If people aren’t buying, it’s not always your offer—it’s the clarity, trust, or urgency in your message. I help you pinpoint the breakdown and fix it using strategy, copy, and buyer psychology.

20+ Years in Direct Response

Creator of Buyer Readiness Framework™

Built 100+ High-Converting Campaigns

Conversion Strategy Meets Buyer Psychology

Most funnels fail because they feel confusing, untrustworthy, or forgettable. I help you fix that—by aligning every step of your buyer’s journey with how people actually make decisions.

Whether you're launching a new product, revamping a broken funnel, or just tired of throwing traffic at an offer that doesn't convert... I help you simplify, clarify, and scale.

Done-for-you copy that converts

Funnel strategy + messaging alignment

Offers that eliminate hesitation and sell

Who It's For (and NOT for)

Below you'll find two distinctions about working with me. 

Who It's For

  • Coaches, experts, and service providers selling online
  • Business owners with a proven offer that isn’t converting like it should
  • Entrepreneurs who are tired of guesswork and want strategic clarity
  • People who value copy, psychology, and smart systems over surface-level design
  • Founders ready to scale with campaigns that are built to convert

Who It's NOT For

  • People looking for “pretty” websites with no strategy behind them
  • Startups without a clear offer, audience, or value prop
  • DIYers who want to duct-tape their funnel together from free advice
  • Agencies looking to white-label my work
  • Anyone who isn’t ready to take action or make decisions
Chris Koehl

Who's Behind the Framework?

I’m Chris Koehl—a copywriter and conversion strategist who’s spent 20 years building marketing systems behind the scenes for some of the most successful names in the business.

I created the Buyer Readiness Framework™ to help business owners like you eliminate guesswork, fix broken funnels, and turn cold traffic into confident buyers.

This isn’t theory. It’s battle-tested, psychology-driven marketing that works.

What top pros are saying about Chris...

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"You are THE WIZARD!"

“Chris, I just read your book and I’m 1,000 % impressed.

There are damn few people that make me sit on the edge of my seat when it comes to online marketing, and you have earned my respect.

I’m so glad you are now creating your own products and your newsletter is “off the charts.”

I’ve read the first two issues several times already, have taken copious notes and am making adjustments in my approach.


You are THE WIZARD!


Thanks millions!”


Matt Furey

Zen Master of the Internet

MattFurey.com

Matt Furey

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