7 Ways to Get More Traffic to Your Blog Posts

7 Ways to Get More Traffic to Your Blog Posts

Hey, it’s Chris!

In this post I want to share with you 7 ways to get more traffic to your blog posts.

Before we start, you and I both know that as a blogger, it’s absolutely imperative that you know how to bring traffic to your blog.

However, this is easier said than done.

With almost 300 million blogs out on the Internet today…

…the competition to get your content indexed and ranked by the search engines (Google, Yahoo, Bing) is the toughest it’s ever been.

No longer can you…

  • Write a blog post
  • Publish it
  • Sit back and expect it to rank on page 1 of Google

Today you’ve got to be savvier and smarter than your competition.

By using these top 7 ways to get more traffic to your blog you’ll immediately put yourself in the best possible position to succeed.

So let’s dive in starting with #7…

 

7: Keyword Research

Getting more traffic to your blog posts starts with choosing keywords for which you want your blog post to rank.

Why?

Because keyword-rich content ensures that your blog posts will appear in the search engine’s results.

According to Moz.com…

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website.

By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.

Knowing how to get traffic to your blog is good… but getting “TARGETED” traffic is great!

For example, if your product is dog training, it won’t do you any good to get traffic that’s shopping for cat toys.

Doing keyword research and optimizing your blog posts will help Google understand what your content is about and who should see it.

One tool you can use to help you with Keywords is the Moz Keyword Explorer.

The Keyword Explorer tool will help streamline and improve how you discover and prioritize keywords.

(See the image below.) 

Moz - Keyword Explorer

The Moz Keyword Explorer provides…

  • Accurate monthly search volume data
  • An idea of how difficult it will be to rank for your keyword
  • Estimated click-through rate
  • A score representing your potential to rank

It also suggests related keywords for you to research.

The Moz Keyword Explorer tool cuts out a great deal of manual work and is free to try, so I recommend you try it out so you can get more blog traffic to your blog posts.

Useful Tools For Keyword Research:

 

6: Yoast SEO (a wordpress plugin)

The 6th way to get more traffic to your blog is to use Yoast SEO.

Yoast SEO is one of the most complete WordPress SEO plugin that exists today for WordPress users.

It has everything you’ll need in order to optimize your blog posts for SEO purposes.

Yoast SEO includes a snippet editor and real time page analysis that helps you optimize your pages…

  • Content
  • Image titles
  • Meta descriptions
  • and more

Basically, everything you need from an SEO standpoint to get you blog posts indexed by the search engines and get more traffic to your blog.

As you can see by the image below taken from an actual blog post I’ve written…

chris koehl SEO

Yoast SEO uses Red, Orange, or Green indicators to show you exactly where you’re looking good or what specific optimization aspect you still need to work on.

So if you want to get more views to your blog, both by optimizing your site and by writing better content, then Yoast SEO is a must have tool.

Best part is, you can get a great deal of Yoast SEO’s functionality for free.

They do have a premium version that you could eventually upgrade to if you feel the need.

But I recommend starting with the free version which may end up being all you require.

 

5: Start Using PushCrew

Another way to get more traffic to your blog posts is to use a service called PushCrew.

PushCrew is a new tool that enables websites to send push notifications anywhere around the web. It allows you to send notifications to followers without them being on their website.

PushCrew lets you talk to your subscribers in a concise and easy manner, using push notifications on a browser. Push Notifications are clickable messages sent directly to your subscribers’ browsers (even when they’re not on your website).

PushCrew

Now, I’ve just started testing this (so this is new) and as you can see in the image below, from one “push” I had 1 person click on a blog post which equated to a 50% open rate.

PushCrew

The opt-in and click rates are very high (50% in my experience over the last day).

From a pure numbers standpoint the click rates are higher than a typical email open rate making PushCrew a very attractive method to boost blog traffic.

Push Crew is a great way to get more people to see your blog posts who might not otherwise.

 

4: Share on Social Media

After I publish a new blog post, one of the first things I do to build blog traffic is to share it on Social Media.

For example, check out the image below which shows how I shared a blog post to my Facebook fan page.

Sharing on Social Media

Sharing your content on Social Media won’t necessarily impact SEO results.

Meaning, you won’t necessarily rank higher within the search engines like Google, Bing, or Yahoo just because you shared your content.

However, getting your content in front of as many people as possible is key.

And the truth is…

…people hang out on Social Media.

One of the most important things you can do is to know WHO your target customer is and where they’re hanging out on Social Media.

So whether it’s Facebook, Twitter, LinkedIn, Google+, Pinterest, the list goes on… make sure you’re getting more blog traffic by sharing your new blog posts on as many Social Media outlets as possible.

Also, when you share your blog posts on Facebook for example, some people who see it will also share it themselves to their own audience or followers.

As a result, your blog posts (and your brand and offers) will now be exposed to a whole new audience that you may not have reached on your own.

So, if you’d like to get more reach for your blog posts and build blog traffic, sharing them on Social Media is must.

3: Emailing Your List

Believe it or not, most people wouldn’t think to email a recently published blog post to their email subscriber list.

But if you want to know how to increase blog views… this is a heck of a way!

Due to the fact that your email subscriber list is already a “warm” audience, it makes perfect sense to make them aware of any new blog posts.

The strategy I recommend is to email your list the day after you publish a new blog post.

Why?

Because Google is all about trying to provide the best and most relevant content to their users.

If Google sees that there is a lot of activity on your blog post, i.e. people spending time reading your blog post, commenting on it, and sharing it with others…

…they will as a result view it as relevant content that’s providing value to the readers.

When you notify your email subscriber list about your new blog post, there is a good chance that many people on your list will check out your new blog post and comment and share it.

Again, this kind of activity on your blog post signals to Google that this is good content and deserves to be seen.

 

2: Create Curiosity in Your Headlines

I can’t overstate the importance of creating strong, compelling, curiosity-inducing headlines.

Look at it this way… your headline is the first thing your reader will see.

Write a bad headline and you risk losing your reader before they’ve even had a chance to hear what you have to say.

However, write a good headline, and you’ve hooked them at the very least into your introduction.

There are 3 main types of headlines you can write, each of them having a unique benefit.

They are:

  1. Social Proof headlines
  2. Threat headlines
  3. Gain headlines

Let’s take a quick look at each one of the headline styles…

1. “Social Proof” Headlines:

Social Proof headlines serve to leverage the fact that many other people have already done this (i.e., bought this, wear this, eat or drink this, etc.)

As humans, we like to know that we’re not the only one doing something.

Social proof serves as a safety net for us and helps to ease us into moving forward with a decision or a purchase.

  • Here Is A Trick That Is Helping Thousands Of People To [blank]
  • The #1 Secret To [blank] All The Cool Kids Are Talking About
  • How To [blank] Like The Pros

2. “Threat” Headlines:

There are two strong emotional triggers that are often cited for why people take action.

The first one of those two is… moving away from pain.

The threat headline capitalizes on the “move away from pain” motivating factor.

  • Do Not Try Another [blank] Until You [take desired action]
  • Are You Making These 5 Blogging Mistakes?
  • The Ugly Truth About [blank]

3. “Gain” Headlines: 

Opposite to Threat headlines we have Gain headlines.

In addition to people being motivated to move away from pain…

…they also want to move towards pleasure.

Gain headlines serve to fulfill our desire to get closer to pleasure.

  • How To Build A Business You Can Be Proud Of
  • The Fastest Way To [achieve a specific goal]
  • How To Lose 20 lbs. Without Working Your Tail Off

As you can see, writing a good headline can make all the difference when it comes to your reader determining if the want to take the next step and dive into your content.

That’s why if you want to get more traffic to your blog posts, you should spend more time focusing on a compelling headline.

 

1: Create Better Content for Your Readers

This may sound obvious… or perhaps even cliche.

But it’s the truth.

If you want to get more traffic to your blog posts you’ve got to write better content.

So how do you create better content?

First, write for your reader and NOT for the search engines.

If your main focus while writing is to try to please the search engines, then your blog post will likely come across as forced and unnatural.

So while on the one hand you’re writing to get more traffic to your blog…

…on the other hand, you can’t forget about your reader.

Providing valuable content and creating a good reading experience should be your main goal.

Write for your reader, NOT for the search engines.

Another way to create better content is to make your content more readable.

Yoast SEO also provides a readability analysis that will help you to see how readable your content is and if you need to make improvements on it.

(See image below.)

I use the Yoast Readability tool as a guide to help me write content that is more readable and consumable for my audience.

Creating better content isn’t as hard as you might think, but it does take practice.

Trust me, the more blog posts you write, the better they’ll be.

Once you apply the tips I’ve provided above you’ll be able to focus less on how to get more traffic to your blog

…and focus more on creating highly informative and interesting content.

In closing:  7 Ways to Get More Traffic to Your Blog Posts

So there you have it…

My top 7 ways to get more traffic to your blog posts.

Now that you’ve read through all 7 of these tips, you’re well-versed on how to bring traffic to your blog.

However, as you probably already know…

Knowledge without action is useless.

My goal here is to help you out, but that will only be the case if you’re willing to do your part.

So here’s my final recommendation…

… go back through this blog and review which of these 7 tips you think you can start incorporating right away.

Start with 2-3 of your favorite tips above and start to apply them immediately to your writing.

The sooner you start, the sooner you’ll be able to get more traffic to your blog.

Chris Koehl - Digital Business Coach
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