The second big problem is...
Not knowing what influences people to buy when they land on your page.
In case you don't know, sales letters are the most effective in getting sales.
But the question is... "What do you say to convert visitors to buyers?"
You have to do what Robert Collier said back in 1937.
Collier was a direct mail genius.
His letters sold tens of millions of dollars worth of goods by mail at the turn of the 20th Century.
He helped build several businesses with the power of letters alone.
In his best-seller, "The Robert Collier Letter Book", he wrote...
"Your problem then, is to find a point of contact with his interests, his desires, some feature that flag his attention and make your letter stand out from all the others the moment he reads the first line..."
"...Find the thing your prospect is interested in and make it your point of contact..."