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The primary driver of sales

April 30, 20243 min read

The primary driver of sales

If your marketing campaign is not making the money you want, pay close attention to what you’re about to read.

You’ll see new sales notifications flooding your inbox if you act on this.

If you don’t take action on this, there’s a high likelihood your sales will continue to struggle and eventually decline to barely a trickle.

Here’s what I discovered…

The difference between a marketing campaign that drives daily sales, clients, and profits…

And a marketing campaign that falls flat, raising ad spending and lowering overall revenue.

Before I discovered this, I was barely making sales.

I’d spend all my time building a funnel, making it look fancy, and setting up all the complex marketing automation tools.

Because up till that point, I was told these things were the cause of making the sale.

The problem was I was not making many sales.

Then, I met an old-school copywriter who would open my eyes and showed me the secret to getting people to take out their credit card and buy.

What was this secret?

Glad you asked.

When I first heard him describe it, I was a little shocked.

Everything I learned online during my first few years from 1998 to 2000 was about “brand” and “making things look good.”

This is important, except it’s NOT the primary driver of sales, revenue, and profit.

So, what is the primary driver of sales?

It’s copywriting.

More specifically, it’s the message you put in front of the right person.

I had never heard this before and was a little shocked.

Now, I come from being an electrician and working on carnival rides, not a salesperson or copywriter.

So, at the time, I had no idea what copywriting was, let alone its importance.

Once I started to learn about copywriting, everything changed for me.

I bought over a dozen copywriting courses between 2000 – 2006.

I love copywriting and engineering marketing campaigns for my private clients that bring in the big bucks.

Since then, and even to this day in 2024, I’m still a student of the game.

The reason is that I get paid a percentage of sales for all the revenue my marketing campaigns drive for my clients.

It’s been a passion of mine for the past decade or so.

Now, since I get paid on a percentage of sales from my clients, my campaigns have to produce, or my clients and I are not making any profits.

No profits, no business.

It’s pretty simple.

Let me quickly share how I ensure a high chance of success with all the marketing campaigns I create.

The first phase of the system I created in the Campaign Conversion CODE™ is clarify.

See, I created the Campaign Conversion CODE™ system for myself to quickly crank out complete marketing campaigns and funnels that start driving revenue immediately.

There are three steps in the clarifying process.


In my opinion, this is the most essential part of engineering a wildly profitable marketing campaign.

First, we must…

Identify WHO your market really is.

This is the foundation of a successful marketing campaign.

Once you have this insight into your ideal client/customer, it sets the foundation for all your marketing going forward.

And this is just the beginning.

Don’t worry if you’re not a copywriter.

Inside this book, you’ll get my shortcuts for bypassing all the long, drawn-out research customarily needed.

Best of all, you’ll get access to my 9-step method for generating sales immediately.

I wish I had a book like this when I was getting started.

You can get instant access to the Campaign Conversion CODE™ book right here.

Chris Koehl's Campaign Conversion Code

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Chris Koehl

Direct response copywriter, marketing funnel integrator, and overall rainmaker. Chris has been providing done-for-you marketing services generating sales, revenue, and profits for his partners and clients. He's been in the game (behind the scenes) for the past 20-plus years and loving it. If you'd like Chris's help you can text 316-799-3099.

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