Engineering Your Marketing Message

Posted in  3: Message Mastery 
Date: January 5, 2024
From the desk of: Chris Koehl

Quick recap…

We’ve looked at the first two steps in the Campaign Conversion CODE™.

These are:

Each step is designed to work off the previous step.

Now, I want to discuss the third step with you.

I call this step MESSAGE MASTERY.

The goal at this stage is to engineer your marketing message.

I like to call this a “quick trigger” message.

This type of message instantly gets your ideal client’s attention and lets them know they’re in the right place.

Doing this correctly makes conversing with potential clients and moving them into your high-ticket offers effortless.

When you DON’T do this, you build a list of people who seldom buy from you.

Pay close attention if you’ve got a bunch of leads not taking you up on your offers.

When you engineer your message correctly, it makes all the difference in the world.

You go from a trickle of people reaching out to you.

To a flood of people reaching out to you and wanting to know more about your offer.

The message is where it all starts.

And for this conversation, when I say “message,” I’m talking about your elevator pitch.

This usually goes on your home page, so when visitors land on your site, they know whether they’re in the right place.

Now, here’s the thing…

This message is also the essence of all your offers and everything you do.

This is because when your prospect sees content from you, they know it’s from you right away.

Think of this as your favorite artist, singer, or band.


Some of my favorite artists and bands are Sam Fender, U2, Rush, Foo Fighters, Bush, and Inhaler.

They all have a unique signature sound.

This is what having your unique message does for you.

Now, this doesn’t happen by accident; it’s engineered.

In my book, the Campaign Conversion CODE™, I show you how I do this, and it all starts on page 25.

If you’ve not yet downloaded the book, there’s a link at the bottom.

Inside, you’ll discover my 5-part message formula, which gives you the shortcut to create your signature message.

Once your message is dialed in, you can move to step four of the Campaign Conversion CODE™.

This process comes from two decades of experience building wildly profitable marketing campaigns for myself and my clients.

Grab the Campaign Conversion CODE™ book and create a winning marketing campaign for your business.

Go to:

-Chris Koehl

About the author 

Chris Koehl

Direct response copywriter, marketing funnel integrator, and overall rainmaker. Chris has been providing done-for-you marketing services generating sales, revenue, and profits for his partners and clients. He's been in the game (behind the scenes) for the past 20-plus years and loving it. If you'd like Chris's help you can text 316-799-3099.


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