THE BUSINESS FRAMEWORK FOR VOICE ACTORS

Discover What Your VO Business Needs Next

AIM™ Shows You Where To Focus.

Most voice actors don't have a lack-of-effort problem.

You're working.

You're auditioning. Marketing. Following up. Creating content. Updating demos. Trying new platforms.

The problem is knowing which part of the business actually needs your attention.

That's why I created the AIM™ Methodology. A simple framework for understanding the three functions every VO business must perform to create opportunities, turn those opportunities into clients, and keep the business moving consistently.

AIM™ - Chris Koehl
 Discover How AIM™ Works
Chris Koehl
Chris Koehl

After more than 20 years of building marketing campaigns, sales funnels, software, and businesses. I began seeing the same three functions appear again and again. Those three functions became AIM™

THE PROBLEM WITH “MORE”

When Your VO Business Slows Down, Your First Instinct Is Usually To Do More.

When you're not getting the results you want from your VO business, it's natural to assume you need more.

  • More auditions.
  • More Leads.
  • More Emails.
  • More Marketing.
  • More Social Media.
  • More Training.
  • More Activity.

And sometimes, more really is the answer. But only when you're doing more of the right thing.

Because if potential clients are already discovering you and they're not responding, finding more people doesn't fix the problem.

If people are interested in your work, but you're not consistently following up and staying in front of them, sending more auditions doesn't fix the problem.

And if your marketing stops every time you get busy recording, working harder doesn't fix the problem either.

The goal isn't to do more.

The Goal Is To Find The Constraint.

Every VO business has places where momentum can break down. AIM™ gives us a simple way to identify where that breakdown is happening before deciding what to do about it.

Chris Koehl - Attract
Chris Koehl - Influence
Chris Koehl - Multiply

When one function weakens, momentum across the entire business can slow down.

How a VO business creates momentum

It Starts With An Opportunity

Every client relationship starts the same way.

Someone has to discover you first.

Maybe they find your website. See your name in an email. Hear your demo.

Get referred to you. 

Find you through a search.

Or come across your work somewhere else.

However it happens, an opportunity enters your world.

And that's where AIM™ begins. 

Chris Koehl - AIM™

AIM™ Isn't Three Separate Strategies.

They're three connected functions of the same business.

Chris Koehl - Attract

Do enough of the right people know you exist?

ATTRACT is about getting in front of the right decision-makers consistently and creating a steady flow of opportunities.

Signs this might be your weak link:

  • You're not getting enough leads or audition requests.
  • Your inbox is to quiet.
  • You rely on a few platforms or word-of-mouth.
  • You don't have a way of consistently getting in front of new people.

WHAT STRONG LOOKS LIKE:

  • A steady flow if ideal prospects.
  • Multiple channels working together.
  • Your message reaches the right people daily.
  • You're top-of-mind when they need voice over.
Chris Koehl - Influence

When people find you, are you giving them enough reasons to take the next step with you?

INFLUENCE is about building trust, showcasing value, and guiding people toward the decision to hire you. 

Signs this might be your weak link:

  • People visit your site but don't reach out.
  • You don't get replies to your emails.
  • Your demos or messaging aren't converting.
  • Prospects lose interest or ghost you.

WHAT STRONG LOOKS LIKE:

  • People respond to your outreach
  • Your demos and message creates interest
  • You stay top-of-mind with follow-up
  • Prospects move toward saying "yes"
Chris Koehl - Multiply

Can your business keep moving when your attention is somewhere else?

MULTIPLY is about systems, automation, and leverage that allow your business to grow without depending on you for everything.

Signs this might be your weak link:

  • You're doing everything yourself.
  • You can't take time off without work slowing down.
  • You're busy, but not growing.
  • You have no systems or automation in place.

WHAT STRONG LOOKS LIKE:

  • Systems handle repeatable work.
  • Your pipeline keeps moving automatically.
  • You now have time-freedom.
  • Your business grows without more hours from you.

Now you know the three functions of AIM™. Now it's time to discover where YOUR constraint is. 

 TAKE THE VO BUSINESS SCORE™ 

Find your weakest link. Fix your constraint. Build unstoppable momentum.