Table of Contents Introduction Identifying The Biggest Marketing Mistakes That Kill Sales (And How to Avoid
Website Conversion & Platforms
You learned how to use your voice. Now learn how to build the business that attracts the right opportunities, influences more decisions, and keeps moving — even when you're busy.
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Date: Monday, August 31st 2026
From the desk of: Chris Koehl
Dear Voice Over Actor,
You learned how to interpret a script.
How to deliver a conversational read.
How to use your microphone, edit your audio, build a home studio, create a demo, and audition for work.
Those are important skills.
There's just one problem...
None of them automatically builds a business.
Because building a VO business requires an entirely different set of skills.
You need to know how to consistently get in front of the right people.
How to turn their attention into interest. How to stay top-of-mind until they're ready to hire.
And how to build systems that keep opportunities moving without everything depending on you.
These skills make you a better voice actor.
These skills help you build a VO business.
You see, when the work slows down, most voice actors immediately assume they need more.
More activity.
And sometimes, more really is the answer.
But here's the problem...
Doing more of the wrong thing doesn't fix what's actually holding your business back.
Think about it.
If plenty of potential clients are discovering you, but they're not responding, finding more people may not be the answer.
If people are interested in your work, but you're not consistently following up and staying in front of them, sending more auditions may not be the answer.
And if your marketing disappears every time you get busy recording, working harder may not be the answer either.
That's why I believe there's a better question to ask.
Instead of asking...
Start asking...
Because once you know where the momentum is breaking down, you can stop guessing about what to do next.
You can focus on the part of your business that actually needs your attention.
And after more than 20 years of building marketing campaigns, sales systems, funnels, software, and businesses, I began to see something surprisingly simple:
Almost every problem inside a VO business comes back to one of three areas.
You either need to create more of the right opportunities...
Do a better job turning those opportunities into decisions...
Or build systems that allow you to accomplish more without everything depending on you.
Those three areas became the foundation of the methodology I created specifically for building the business behind your voice.
And I call it my AIM™ Methodology.



Do enough of the right people know you exist?
ATTRACT is about getting in front of the right decision-makers consistently and creating a steady flow of opportunities.
Signs this might be your weak link:
WHAT STRONG LOOKS LIKE:

When people find you, are you giving them enough reasons to take the next step with you?
INFLUENCE is about building trust, showcasing value, and guiding people toward the decision to hire you.
Signs this might be your weak link:
WHAT STRONG LOOKS LIKE:

Can your business keep moving when your attention is somewhere else?
MULTIPLY is about systems, automation, and leverage that allow your business to grow without depending on you for everything.
Signs this might be your weak link:
WHAT STRONG LOOKS LIKE:
You've just seen three functions every VO business needs to perform. The question is: Which one needs your attention first? Take the free VO Business Score™, and in about five minutes you'll discover how your business scores across:
And most importantly...
You'll see where I would focus first if we were looking at your VO business together.



Website Conversion & Platforms
Website Conversion & Platforms
Website Conversion & Platforms
Website Conversion & Platforms
Website Conversion & Platforms
Website Conversion & Platforms
Not sure where to start?
Take the VO Business Score™ to get a personalized report and see where I'd focus first on your business.